Meet the Cat Startups Taking Over the Marketplace at Our Sydney & Melbourne Festivals! 2025
The Marketplace is one of the most exciting parts of the Cat Lovers Festival — a dedicated space where small Australian pet businesses, creators and startup founders get the chance to shine.
This year, both Sydney and Melbourne welcomed an incredible line-up of emerging cat loving brands offering stylish accessories, eco-friendly toys, handmade creations, premium treats and innovative feline essentials.
If you love discovering fresh ideas and supporting small Aussie businesses, this is your ultimate guide to all the startups that featured in our Marketplace Zone.
Here’s the complete list… and trust us, you’ll want to bookmark every single one of them.
THE CAT STARTUP MARKETPLACE — MELBOURNE & SYDNEY
Meet the brands making waves in the cat world…
🐾 For George
For Cats Who Demand the Best
For George is a Melbourne-based cat lifestyle brand creating design-led accessories for modern felines and their humans. Think premium leather safety collars, personalised ID tags, toys and stylish essentials. It’s all about quality, comfort and beautiful design for cool cats worldwide.
Visit For George: forgeorge.com.au/
🐾 Furbaby99
Imported Pet Food & Treats You Won’t Find Everywhere
Furbaby99 is an online pet store based in Melbourne that specialises in premium wet food, freeze-dried meals and treats for both cats and dogs — including imported brands you won’t usually find at your local pet shop. With options for picky eaters and pets with sensitive tummies, it’s a go-to for cat parents who want more variety and better quality in the bowl.
Visit Furbaby99: furbaby99.com.au/
🐾 Pet Planet Group
Everything Your Cat (and Dog) Could Need
Furbaby99 is an online pet store based in Melbourne that specialises in premium wet food, freeze-dried meals and treats for both cats and dogs — including imported brands you won’t usually find at your local pet shop. With options for picky eaters and pets with sensitive tummies, it’s a go-to for cat parents who want more variety and better quality in the bowl.
Visit Pet Planet Group: petplanetgroup.com.au/
🐾 Petshy
Comfort, Care and Joy for Every Paw
Petshy focuses on creating products that match how cats actually live — especially in and around the litter box. Their range of tofu and mixed litters is designed to clump fast, control odour and stay gentle on paws, while keeping homes cleaner and fresher with less mess. Perfect for indoor cats and multi-cat households that need reliable, low-dust litter solutions.
Visit Petshy: petshycat.com/
🐾 The Poke Pets
Custom Trading Cards Starring Your Pet
The Poke Pets turns your cat (or dog) into a custom trading card – from classic EX-style holo cards to “Rainbow Bridge” tribute cards and meme-inspired artwork like the Pop Cat series. Each card is professionally printed, holographic and arrives in a themed booster pack for maximum nostalgia and fun.
Visit The Poke Pets: thepokepets.com/
🐾 First Paw
Adventure Gear for Brave Cats & Dogs
First Paw Adventures is all about helping cats safely explore the great outdoors with their humans. They offer adventure-ready gear like backpacks, harnesses and GPS trackers designed specifically for cats, plus education and training tips to build confidence outside the home. It’s perfect for anyone dreaming of turning their indoor kitty into a happy (and safe) adventure cat.
Visit First Paw: https://first-paw.com/
🐾 Pookie Pets
Reflective Harnesses & Smart Gear for Active Pets
Pookie Pets specialises in highly reflective dog and cat harnesses designed for safety and style on every walk – from daytime strolls to night-time adventures. Alongside harnesses, they also offer other premium pet accessories and treats for active, on-the-go pets.
Visit Pookie Pets: shoppookiepets.com/
🐾 MeowEver
Modern Essentials for the Stylish Indoor Cat
MeowEver is all about making everyday cat care easier with smart, design-conscious products. Their range includes automatic feeders, litter boxes, cat litter, storage solutions and scratchers that blend technology with comfort, so your cat’s routine feels smoother and your home stays tidier. Their philosophy? Every little piece of care adds up to long-term joy for you and your cat.
Visit MeowEver: meowever.com.au/
🐾 Leafy Paw
Pet-Safe Plants for Cat-Friendly Homes
Leafy Paw curates indoor plants that are specifically chosen to be safe for pets, so you can create a lush, green home without worrying about toxic species. Along with plants, they offer pots and gift options to help you build a beautiful, pet-friendly indoor jungle.
Visit Leafy Paw: leafypaw.com.au/
🐾 Tailspark Pet Supplies
Smart, Everyday Solutions for Clean & Happy Pets
Tailspark Pet Supplies focuses on practical pet essentials like tofu cat litter, litter boxes, cat bags, scratchers, puppy toilets and hygiene accessories. Their range is designed to make day-to-day pet care easier, cleaner and more convenient for busy cat and dog parents.
Visit Tailspark Pet Supplies: tailsparkpetsupplies.com.au/
🐾 Fairy Meowgic
Fairy-Tale Art of Real Aussie Cats
Fairy Meowgic is the work of Australian cat-themed artist Flynn, whose whimsical watercolour and pen illustrations reimagine real Australian Instagram cats as magical fairies living in an enchanted forest. You can shop prints or even commission a custom fairy portrait of your own cat.
Visit Fairy Meowgic: fairymeowgic.com/
🐾 Yamiko
Cute Stickers, Pins & Charms with a Whimsical Twist
Yamiko offers cute, colourful accessories – from sticker sheets and enamel pins to acrylic charms and more. Their designs feature playful characters (including plenty of cats) that are perfect for decorating laptops, bottles, bags and cat-parent diaries.
Visit Yamiko: yamiko.co/
🐾 Mackerel Tabby (MT Tabby)
Cats, Cats and More Cats!
Mackerel Tabby is a duo of artists selling cute, cat-themed merch – from art and prints to fun accessories – all inspired by their love of cats. You’ll often find them at events like the Cat Lovers Festival, sharing their latest feline creations with fellow cat lovers.
Visit Mackerel Tabby (MT Tabby): instagram.com/mt_tabby/
🐾 Nekono
Clever Cat Essentials Curated by Real Pawrents
Nekono is a Sydney-based online store focused on cat essentials chosen “by real pawrents” – including eco-friendly cat scratchers, stylish lounging furniture, tofu cat litter, smart water fountains and grooming tools, all selected to solve real-life cat household problems.
Visit Nekono: nekono.com.au/
🐾 Teef Club
Cat Things for Cat People
Teef Club is a cat-obsessed concept store and community that curates cat-inspired pieces from great artists and makers – think ceramics, tableware, stationery, puzzles, candles and workshops – all celebrating the playfulness and cuteness of cats while supporting creatives who love them.
Visit Teef Club: teefclub.com/
🐾 Krispet
Modern Cat Furniture Built to Last
Krispet designs modern cat furniture that’s strong, easy to clean and genuinely beautiful in your home. From modular cat walls and spiral staircase trees to pine scratchers and their clever Anti-Ant Raised Feeders, everything is created to keep indoor cats active, enriched and comfortable — without sacrificing your interior style.
Visit Krispet: krispet.com.au/
Why We Love the Marketplace
The Marketplace is more than a shopping zone — it’s a launchpad for small Australian brands, makers and creatives who pour love, passion and countless hours into building something special for pets and their people.
By discovering and supporting these startups, you’re helping local businesses grow AND finding products that are more unique, thoughtful and personal than anything you’ll see in big retail stores.
If you visited the Festival, you probably met some of these incredible founders in person. If not, now’s your chance to explore their world online.
- Check out their websites
- Follow them on socials
- Treat your kitty to something special
- Support Australian small businesses
And keep an eye out — you’ll find even more brilliant new cat brands at next year’s Cat Lovers Festival!
Explore the full line-up of 2025 exhibitors:
Melbourne Exhibitors
Sydney Exhibitors
