Best Fur Forward is an Australian-owned small business founded by Dr Tanya Phillips, a Sydney Veterinarian, lifelong cat lover and self-confessed crazy cat lady.

With a lifetime of caring for her own cats and fostering rescue cats and kittens, Dr Tanya became frustrated by litter that created dust, mess, odour or unnecessary waste. When she could not find an option that met her Gold Standard of cat care, she created one herself.

The result is MATCHA™, Australia’s first Vet-developed plant-based clumping cat litter. Made from upcycled tofu and green tea by-products, MATCHA delivers natural odour control, fast tight clumping, low dust and low tracking, helping create cleaner paws, happier cats and calmer homes.

Today, Best Fur Forward is raising the standard of everyday cat care through Vet-led innovation, sustainable products, trusted education and a genuine passion for helping cats thrive every single day.